The journey to the new consumerism era in fashion

Consumers change the world, influence industries development and set targets for the future changes. But that was not always like that. It‘s hard to imagine nowadays in a customer-centric world, that we did come from the era of a different paradigm. The new consumerism era influence…

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Lien en Giel

Strolling once along the narrow, almost fairytale-like street of Amsterdam, I‘ve stumbled upon a small shop with colourful female apparel. I thought “OMG! That‘s definitely a celebration of feminity!” I look through the vitrine glass, and my eyes jumped from one bright dress to another one.…

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